Mystery Author Autumn Doerr Advice on How to Promote Your Book, Part 1 Website

January 30, 2019

 CREATE A WEBSITE that has a blog feature. I use wix.com that I find easy to set up, edit and add blog posts. The Wix blog feature prompts you to post the entry on Facebook, Linked In and Twitter so you get a lot of bang for your buck. There are a lot of website builders so find the one that fits your budget and abilities. Wix is intuitive so I was able to play around until I figured it out.

 

If you write a BLOG, use pictures as much as possible because they generate more clicks. Also, with every blog title use the same description, e.g., “Mystery Author Autumn Doerr” blah blah blah. Google searches blog titles and if it sees your name over and over it registers you are an expert. So, technically, I’m a mystery author expert, not only in my own mind, but somewhere in the googlesphere.

 

With a blog, don’t get overwhelmed. You can post a one-line entry with a picture every other day, once a week, or whenever you chose.

 

I’ve read that the best time to post on Facebook is from 12-3pm.

 

On the website, only put the most recent info about your book such as upcoming appearances, new book announcements, audio book release, etc. on the scroll. Think of people accessing your website on their phones. Put all other info on pages with titles that people will want to click on, i.e., Rave Reviews, Book Club Questions, Contact Me, etc. (It took me a long time to figure out how to create pages, but once I did my website got better.)

 

And, finally, if you love the way a particular website looks, copy the look and format.

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